Dec 14, 2025  
2024-25 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Colleges and Departments
  Programs of Study
  Course Descriptions
  University Policies
  Academic Affairs Division Areas
  Liberal Studies and Requirements for Graduation
  Student Areas of Interest
  IUP Site Locations and Regional Campuses
  Military and Veterans Resource Center
  Prior Learning and Credit/Exemption Examinations
  Verification of Participation in Academically Related Activities
  Writing Across the Curriculum
  Undergraduate Admissions
  Graduate Admissions
  Academy of Culinary Arts Admissions
  My Portfolio
HELP
2024-25 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKTG 421 - Marketing Research and Analytics

Class Hours: 3
Lab/Discussion: 0
Credits: 3

Prerequisite: MKTG 320  and MATH 214  
Dual Listed: May be dual-listed with MKTG 521.

Description: Introduces marketing research and data analytics in marketing decision-making applications. Implements research design and methodology components within the varied marketing domains. Utilizes statistical techniques for data analyses. Evaluates data visualization and marketing analytics functions.


Add to Portfolio (opens a new window)