Dec 14, 2025  
2024-25 Undergraduate Catalog 
    
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2024-25 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 440 - Direct Interactive Database Marketing

Class Hours: 3
Lab/Discussion: 0
Credits: 3

Prerequisite: MKTG 320  
Dual Listed: May be dual-listed with MKTG 540

Description: Introduces the role and nature of direct marketing including its current theory and practice. Includes designing and implementing direct mail marketing, telemarketing, database marketing, e-mail marketing, and Web/Internet based direct marketing for consumer and industrial markets. Utilizes case studies and applications. Explores social, public policy, and legal issues in direct marketing.


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