Dec 14, 2025  
2024-25 Undergraduate Catalog 
    
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2024-25 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 449 - Digital Marketing Analytics

Class Hours: 3
Lab/Discussion: 0
Credits: 3

Prerequisite: MKTG 320  
Dual Listed: May be dual-listed with MKTG 549.

Description: Assess digital marketing analytics and apply it to your marketing career. Identify the advantages of data-driven decision-making and apply the decision-making framework — question, curate, analyze, and optimize. Measure and analyze customer response to earned, paid and owned media using each of the digital optimization tools such as Google Analytics so that students can make data-driven decisions in business.


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