May 25, 2026  
2025-26 Graduate Catalog 
    
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2025-26 Graduate Catalog
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MKTG 531 - Business-to-Business Marketing

Credits: 3 cr
Prerequisite: MKTG 603 
Description: Concerned with the major activities involved in the marketing of industrial goods and services, including the industrial marketing system, marketing information needs of the industrial firm, industrial marketing implementation and control, and channel, pricing, product, and promotional strategies for industrial goods.


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