May 25, 2026  
2025-26 Graduate Catalog 
    
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2025-26 Graduate Catalog
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MKTG 536 - Retail and Omnichannel Management

Credits: 3
Prerequisite: MKTG 320 or MKTG 603  
Description: Introduces retailing and omnichannel management including the synergistic optimization of all retail channels and customer touchpoints for an integrated customer retail experience.


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