May 25, 2026  
2025-26 Graduate Catalog 
    
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2025-26 Graduate Catalog
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MKTG 521 - Marketing Research and Analytics

Credits: 3
Prerequisite: MKTG 603  
Dual-Listed Class: May be dual-listed with MKTG 421.
Description: Introduces marketing research and data analytics in marketing decision-making applications. Implements research design and methodology components within the varied marketing domains. Utilizes statistical techniques for data analyses. Evaluates data visualization and marketing analytics functions. Develops a research design project using the scientific method of inquiry.


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