MKTG 420 - Marketing Management

Credits: 3

Prerequisite: MKTG 320
Corequisite: N/A
Restriction: None
Dual Listed: N/A

Description: An analysis of marketing and operational problems and policies involved in planning, organizing, coordinating, and controlling a total marketing program with a focus on analyzing empirical data leading to application of strategic marketing tools in a Marketing Plan or Simulation.
Cross-Listed: No