May 08, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 421 - Marketing Research

Class Hours: 3
Lab/Discussion: 0
Credits: 3

Prerequisite: MKTG 320 , MATH 214 
Description: Nature, methods, analysis, and application of present-day marketing research techniques utilized in the solution of practical marketing problems.


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