May 08, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 433 - Advertising

Class Hours: 3
Lab/Discussion: 0
Credits: 3

Prerequisite: MKTG 320 
Description: An introduction to the principles, practices, and creations of advertising. Use of various media and legal, economic, social, and ethical aspects of advertising are also considered.


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