May 08, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 445 - Social Media Marketing

Class Hours: 3
Lab/Discussion: 0
Credits: 3

Prerequisite: MKTG 320  or equivalent
Description: Explores the online marketing activities, practices, and interactions of individuals and organizations using conversational electronic media. Assorted social media interactive networking tools and applications are examined. Students study and develop social media marketing programs.


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