MGMT 572 - Organizational Entrepreneurship

Credits: 3
Prerequisite: MGMT 310 or equivalent.
One of the most consistent patterns in business is the failure of leading companies to stay atop their industries when technologies or markets change. There are a variety of reasons for this, including bureaucracy, poor planning, not-invented-here syndrome, etc., but there are no guarantees in today’s high-tech industries of continued success for the leaders. This class will explore the “hows” and “whys” some companies are able to retain their competitive edge and others are not.