MKTG 543 - New Product Design and Branding

Credits: 3
Prerequisite: MKTG 603
Dual-Listed Class
Discusses the new product design, development, branding and launch process companies use to bring a new concept to market by satisfying customer’s unmet needs. It blends the perspectives of marketing, design, and the process of product creation. A step-by-step process from product planning and concept generation to commercialization and product launch planning will be covered.