ISDS 811 - Theory Building and Research Methods

Credits: 3
Prerequisite: Student in the PhD business program.
Constitutes the first research methods based training in applied business research which exposes students to the scientific research process. Procedures of theory development, qualitative and quantitative research designs and methodologies, psychometric modeling and empirical measurement techniques, and certain suited statistical analyses will be reviewed in terms of operationalization and application in business research.

Cross-Listed: MKTG 811