MKTG 860 - Global Competitiveness and Sustainability

Credits: 3
Prerequisite: Student in the PhD in Business program.
Integrates business strategies with leadership practices that will ensure corporate growth while contributing purposefully to the creation of a healthy and sustainable natural environment. Provides theoretical frameworks and applications that enables organizations to cope with emerging business and societal challenges and generates positive business impact in the global marketplace. Introduces students to current research in the field.

Cross-Listed: MGMT 860