Apr 25, 2024  
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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COMM 315 - Persuasive Media Writing

Class Hours: 3
Lab/Discussion: 0
Credits: 3

Prerequisite: COMM 101  or JRNL 105 ; ENGL 101  and ENGL 202  (grades of “C” or better)
Introduces concepts of writing persuasive announcements, such as commercials and promotional messages, and other content for digital media. Analyzes persuasive media announcements, and incorporates writing with the use of evidence, emotion, and reasoning to reach audiences. Aids in understanding how to create media messages that influence audience attitudes and behaviors.


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