COMM 401 - Media Programming and Promotion

Class Hours: 3
Lab/Discussion: 0
Credits: 3

Explores the process and practice of promoting media outlets and the content on those outlets. Engages in an understanding of the purpose and methods of developing, launching, scheduling, and evaluating programming on traditional and newer media platforms. Using those concepts, aids in an understanding of promoting that media content by providing instruction in developing, writing and executing promotional concepts to gain audiences for specific media outlets.