COMM 470 - Media Management and Sales

Class Hours: 3
Lab/Discussion: 0
Credits: 3

Prerequisite: COMM 150
Explores two essential functions of contemporary media: management of media organizations and content, and providing economic viability to media outlets through the selling of commercial time and space to clients. Investigates the fundamental theories and principles of managing media organizations as well as sales strategies including the use of audience ratings and analytics. Examines the process of researching media organizations and developing strategies to sell media content to clients.