KHSS 445 - Business Practices in Sport

Class Hours: 3
Lab/Discussion: 0
Credits: 3

Prerequisite: Grade of “C” or better in KHSS 292 and KHSS 320
Focuses on the application of business practices to operate a successful sports organization. Topics emphasized are promotion in sport, sport marketing, financing a sports organization, sport sponsorships, sales practices, public relations strategies, and media interaction. The unique application to the sport industry is emphasized.