MKTG 434 - Business Logistics: Technical Analysis and Applications

Class Hours: 3
Lab/Discussion: 0
Credits: 3

Prerequisite: Senior standing, MKTG 320, MGMT 330
Implements a technical and analytical approach for designing and executing the logistics functions within business supply chains. Analyzes and evaluates the key logistical domains of order processing, inventory functions, warehousing, transportation, distribution, and customer service elements using quantitative methods and management science techniques. Applies a systems perspective for optimization of logistical parameters toward industrial marketing and operations efficiencies in the varied dynamics of transactional fulfillment.