Apr 24, 2024  
2021-2022 Undergraduate Catalog 
    
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 436 - Retail and Omnichannel Management

Class Hours: 3
Lab/Discussion: 0
Credits: 3

Prerequisite: MKTG 320  
Introduces retailing and omnichannel management including the synergistic optimization of all retail channels and customer touchpoints for an integrated customer retail experience.


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