Mar 28, 2024  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 442 - Social Cause Marketing for Nonprofit Organizations


Class Hours: 3
Lab/Discussion: 0
Credits: 3

Prerequisite: MKTG 320  or instructor permission
Prepares managers of nonprofit organizations and those whose mission is to plan and implement strategies for social change in society. Topics and activities will focus on strategic and tactical marketing approaches and planning and organizing for effective control of market performance of nonprofit organizations and programs.



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