MKTG 442 - Social Cause Marketing for Nonprofit Organizations

Class Hours: 3
Lab/Discussion: 0
Credits: 3

Prerequisite: MKTG 320 or instructor permission
Prepares managers of nonprofit organizations and those whose mission is to plan and implement strategies for social change in society. Topics and activities will focus on strategic and tactical marketing approaches and planning and organizing for effective control of market performance of nonprofit organizations and programs.