Dec 26, 2024  
2021-2022 Undergraduate Catalog 
    
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 443 - New Product Design and Branding

Class Hours: 3
Lab/Discussion: 0
Credits: 3

Prerequisite: MKTG 320 
Discusses the new product design, development, branding, and launch process companies use to bring a new concept to market by satisfying customers’ unmet needs. Blends the perspectives of marketing and design and the process of product creation. A step-by-step process from product planning and concept generation to commercialization and product launch planning is covered.


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