Apr 19, 2024  
2021-2022 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Colleges and Departments
  Programs of Study
  Course Descriptions
  University Policies
  Academic Affairs Division Areas
  Requirements for Graduation
  Student Areas of Interest
   IUP Site Locations and Regional Campuses
  Military and Veterans Resource Center
  My Portfolio
HELP
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKTG 443 - New Product Design and Branding

Class Hours: 3
Lab/Discussion: 0
Credits: 3

Prerequisite: MKTG 320 
Discusses the new product design, development, branding, and launch process companies use to bring a new concept to market by satisfying customers’ unmet needs. Blends the perspectives of marketing and design and the process of product creation. A step-by-step process from product planning and concept generation to commercialization and product launch planning is covered.


Add to Portfolio (opens a new window)