Mar 29, 2024  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 445 - Social Media Marketing


Class Hours: 3
Lab/Discussion: 0
Credits: 3

Prerequisite: MKTG 320  or equivalent
Explores the online marketing activities, practices, and interactions of individuals and organizations using conversational electronic media. Assorted social media interactive networking tools and applications are examined. Students study and develop social media marketing programs.



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