MKTG 448 - Brand Design

Class Hours: 1.5
Lab/Discussion: 2
Credits: 3

Prerequisite: MKTG 320
An integrated study of branding concepts in marketing and art, including aesthetics in commercial art, design of brand and corporate identity trademarks, theories of brand marketing and business strategy, customer touchpoints in brand communication and branding as a corporate strategy. (Also offered as ART 448; may not be taken for duplicate credit.)