COMM 612 - Persuasion

Credits: 3
Introduces students to the theories and practices involved in understanding the creation of persuasive messages, or messages intended to influence attitudes, behaviors, and opinions through all forms of media and interpersonal discussion. This course will look at how people process persuasive messages and the subsequent effects of these messages. This course will explore theories of persuasion, attitude change, and message design that can be used for message creation.