COMM 834 - Organizational Video Production

Credits: 3
Prerequisite: COMM 830 Media Preproduction
Focuses on the development and production of non-advertisement video content supporting employees and customers within the context of an organization’s goals. Emphasis is placed on analyzing organizational goals, developing an action plan, writing a communication strategy, developing a pre-production plan, and producing video content. Students will produce informational videos for distribution via online video services.