May 07, 2024  
2022-2023 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Colleges and Departments
  Programs of Study
  Course Descriptions
  University Policies
  Academic Affairs Division Areas
  Liberal Studies and Requirements for Graduation
  Student Areas of Interest
   IUP Site Locations and Regional Campuses
  Military and Veterans Resource Center
  Prior Learning and Credit/Exemption Examinations
  My Portfolio
HELP
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

HOSP 320 - Hospitality Marketing

Class Hours: 3
Lab/Discussion: 0
Credits: 3

Description: Students gain an understanding of the principles and concepts of marketing as they apply to hospitality management. Analyzes consumer behavior related to the hospitality industry. Students learn to make effective marketing decisions as they apply to customer satisfaction.


Add to Portfolio (opens a new window)