Dec 14, 2025  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 420 - Marketing Management


Class Hours: 3
Lab/Discussion: 0
Credits: 3

Prerequisite: MKTG 320 , MKTG 321 , junior standing
Description: An analysis of marketing and operational problems and policies involved in planning, organizing, coordinating, and controlling a total marketing program.



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