Aug 12, 2022  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog

Marketing


Return to {$returnto_text} Return to: Colleges and Departments

Website: www.iup.edu/marketing
Parimal Bhagat, Chair

With an undergraduate degree in marketing from the Eberly College of Business at IUP, you will develop skills that can open doors to marketing careers in a wide range of industry sectors including sales & advertising, retail & supply chain, digital/social media, marketing research, branding and international markets. You will focus on integrating technical knowledge with analytical and communication skills. You will choose from a large number of electives, specializing in areas of marketing that most interest you, and also have access a very active internship and placement program with diverse opportunities. We offer a Minor in Marketing and a Certificate in Digital Marketing for all students.

Return to {$returnto_text} Return to: Colleges and Departments