Marketing, BS

Program Code: MKTG

The Bachelor of Science degree program in marketing is designed to prepare its majors for a wide range of careers in private and public sector marketing, including sales management, retailing, brand management, advertising, distribution and logistics, customer relationship management, marketing research, public relations, marketing for nonprofit organizations, e-commerce, and international marketing. The program focuses on integrating technical knowledge in all areas of marketing with analytical and communication skills to prepare students for the challenges of the global competition in the 21st century.

Liberal Studies: 46-48

As outlined in the Liberal Studies Requirements with the following specifications:

Mathematics: 3-4

MATH 107 - Business Mathematics Credits: 3
And
MATH 108 - Applications of Business Mathematics Credits: 1
Or
MATH 121 - Calculus I for Natural and Social Sciences Credits: 4
Or
MATH 125 - Calculus I/Physics, Chemistry, Mathematics Credits: 3

Natural Science: Option II

See requirements for Natural Science: Option II of the Liberal Studies Requirements Knowledge Area : Natural Science: One Option in the Graduation Requirements section of this catalog.

Social Science:

ECON 121 - Principles of Macroeconomics Credits: 3
PSYC 101 - General Psychology Credits: 3

Liberal Studies Electives: 6

ECON 122 - Principles of Microeconomics Credits: 3
MATH 214 - Probability and Statistics for Business Majors Credits: 3 (1)

College: Business Administration Core: 36

Required Courses:

ACCT 201 - Accounting Principles I Credits: 3
ACCT 202 - Accounting Principles II Credits: 3
BCOM 321 - Business and Interpersonal Communications Credits: 3
BLAW 235 - Legal Environment of Business Credits: 3
COSC 101 - Computer Literacy Credits: 3
or
IFMG 101 - Computer Literacy Credits: 3
or
IFMG 110 - Business Spreadsheet Computing Credits: 3 (2)
FIN 310 - Fundamentals of Finance Credits: 3
IFMG 300 - Information Systems: Theory and Practice Credits: 3
MGMT 310 - Principles of Management Credits: 3
MGMT 330 - Operations Management Credits: 3
MGMT 495 - Business Policy Credits: 3
MKTG 320 - Principles of Marketing Credits: 3
QBUS 215 - Business Statistics Credits: 3

Major: Marketing: 24

Required Courses: 9

MKTG 321 - Consumer Behavior Credits: 3
MKTG 421 - Marketing Research and Analytics Credits: 3
MKTG 450 - Marketing Strategy Credits: 3

Major Electives: 15

Select 15cr from the following:

MKTG 350 - International Business Credits: 3
MKTG 430 - International Marketing Credits: 3
MKTG 431 - Business-to-Business Marketing Credits: 3
MKTG 433 - Advertising Credits: 3
MKTG 434 - Business Logistics: Technical Analysis and Applications Credits: 3
MKTG 435 - Professional Selling and Sales Management Credits: 3
MKTG 436 - Retail and Omnichannel Management Credits: 3
MKTG 437 - Services Marketing Credits: 3
MKTG 439 - Internet Marketing Credits: 3
MKTG 440 - Direct Interactive Database Marketing Credits: 3
MKTG 442 - Social Cause Marketing for Nonprofit Organizations Credits: 3
MKTG 443 - New Product Design and Branding Credits: 3
MKTG 445 - Social Media Marketing Credits: 3
MKTG 448 - Brand Design Credits: 3
MKTG 449 - Digital Marketing Analytics Credits: 3
MKTG 493 - Marketing Internship Credits: 3-12

Free Electives: 12-14

Total Degree Requirements: 120

(1) MATH 214 or MATH 216 or MATH 217 .

(2) IFMG 110 cannot be used as a D/F repeat for COSC 101 /IFMG 101 .