Communications Media/Media Marketing, BS

Mathematics: 3

Social Science:

• PSYC 101 - General Psychology Credits: 3

Liberal Studies Electives: 6

• no COMM courses or courses cross-listed with COMM

Required Courses:

• COMM 101 - Introduction to Communications, Media, and Culture Credits: 3
• COMM 150 - Media Aesthetics Credits: 3
• COMM 400 - Professional Preparation Credits: 3
• COMM 493 - Internship Credits: 9 (summer only)

Writing Intensive:

• COMM 315 - Persuasive Media Writing Credits: 3

Media Marketing Courses

12 credits from the following list:

• COMM 201 - Internet and Multimedia Credits: 3

•  

• COMM 205 - Making Presentations with Media Credits: 3

• or

• COMM 261 - Teamwork and Communication Skills for College and Career Credits: 3

•  

• COMM 207 - Online Media Production Credits: 3
• COMM 401 - Media Programming and Promotion Credits: 3
• COMM 460 - Disturbing Trends in Communication Technology Credits: 3

•  

• COMM 470 - Media Management and Sales Credits: 3

• or

• COMM 477 - Freelancing and Entrepreneurship in Media Credits: 3

Media Production:

Minimum of two courses from the following list:

• COMM 207 - Online Media Production Credits: 3
• COMM 240 - Communications Graphics Credits: 3
• COMM 249 - Basic Audio Production Credits: 3
• COMM 251 - Television Production Credits: 3
• COMM 271 - Beginning Photography Credits: 3
• COMM 306 - 2-D Digital Game Development Credits: 3
• COMM 340 - Advanced Communication Graphics Credits: 3
• COMM 348 - Animation Credits: 3
• COMM 349 - Radio Production Credits: 3
• COMM 350 - Digital Storytelling Credits: 3
• COMM 351 - Advanced Video Production Credits: 3
• COMM 355 - Editing for Video and Film Credits: 3
• COMM 360 - Digital Sports Production Credits: 3
• COMM 371 - Advanced Photography Credits: 3
• COMM 374 - Documentary Photography Credits: 3
• COMM 406 - 3-D Game and Simulation Design and Development Credits: 3
• COMM 407 - Television Feature Production Credits: 3
• COMM 408 - Media Field Studies Credits: 3
• COMM 440 - Multimedia Production Credits: 3
• COMM 449 - Advanced Audio Recording Techniques Credits: 3
• COMM 451 - Multimedia News Production Credits: 3
• COMM 471 - Advanced Image Editing Credits: 3
• COMM 474 - Commercial Photography Credits: 3

Controlled Electives:

• Other COMM elective courses including COMM production courses Credits: 6

Marketing Requirements: 12

(1)

• MKTG 320 - Principles of Marketing Credits: 3

•  

• An additional 9 credits of MKTG courses from the following list:

• MKTG 430 - International Marketing Credits: 3
• MKTG 431 - Business-to-Business Marketing Credits: 3
• MKTG 433 - Advertising Credits: 3
• MKTG 435 - Professional Selling and Sales Management Credits: 3
• MKTG 436 - Retail and Omnichannel Management Credits: 3
• MKTG 439 - Internet Marketing Credits: 3
• MKTG 440 - Direct Interactive Database Marketing Credits: 3
• MKTG 445 - Social Media Marketing Credits: 3

•  

• MKTG 448 - Brand Design Credits: 3

• or

• MKTG 450 - Marketing Strategy Credits: 3

Other Requirements: 9

• Additional courses outside Communications Media