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Nov 03, 2024
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2024-25 Undergraduate Catalog
Communications Media/Media Marketing, BS
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Return to: Colleges and Departments
Program Code: COMM-MDMK
The Media Marketing Track encourages students to develop skills in media promotion, communication consulting, media sales, and media management. This track includes courses from the Department of Marketing. These required marketing courses introduce students to broader marketing concepts in skill-based marketing courses.
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Liberal Studies Electives: 6
- no COMM courses or courses cross-listed with COMM
Media Marketing Courses
12 credits from the following list:
Media Production:
Minimum of two courses from the following list:
Controlled Electives:
- Other COMM elective courses including COMM production courses Credits: 6
Marketing Requirements: 12
(1)
Other Requirements: 9
- Additional courses outside Communications Media
Total Degree Requirements: 120
(1) Students taking an additional 6cr of MKTG courses may also seek a minor in marketing.
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Return to: Colleges and Departments
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