Professional Sales Certificate

The Professional Sales Certificate provides students with fundamental knowledge regarding industry and professional standards related to the field including customer relationship marketing, marketing communications, customer interaction, and knowledge of the personal selling process.  Students will develop personal selling skills including prospecting, demonstration, presentation, negotiation, closing, and follow-up methods.  Emphasis is placed upon various learning tools including industry recognized training methods such as role play exercises and sales presentations. Topics include sales management responsibilities regarding recruitment, selection, training, staffing, and leadership skills,  business to business marketing, direct and interactive database marketing, retail and omnichannel management, and merchandising.