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Nov 21, 2024
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2024-25 Undergraduate Catalog
Professional Sales Certificate
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 Return to: Colleges and Departments
The Professional Sales Certificate provides students with fundamental knowledge regarding industry and professional standards related to the field including customer relationship marketing, marketing communications, customer interaction, and knowledge of the personal selling process. Students will develop personal selling skills including prospecting, demonstration, presentation, negotiation, closing, and follow-up methods. Emphasis is placed upon various learning tools including industry recognized training methods such as role play exercises and sales presentations. Topics include sales management responsibilities regarding recruitment, selection, training, staffing, and leadership skills, business to business marketing, direct and interactive database marketing, retail and omnichannel management, and merchandising.
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Controlled Electives: 9 (1) (2)
Student Learning Outcomes
These outcomes can be assessed by the two required core classes and controlled electives indicated below.
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Outcome |
How outcome measured |
Course Alignment | Category A-Knowledge B-Skills C-Capabilities |
1 | Students will learn salesperson and sales management roles as they pertain to real-life sales situations from prospecting to follow-up, long-term customer relationships, and ethical industry standards and practices. | Case studies, writing assignments, exams, and discussion. | MKTG 320 and MKTG 435 | A |
2 | Students will develop skills to professionally sell products and services in today’s dynamic business environments, incorporate knowledge and engage in the industries they are learning, and demonstrate proficiencies in the personal selling process. | Class role play exercises, writing assignments, project presentations, case studies, and discussion. | MKTG 435; MKTG 431; MKTG 436; MKTG 440; MKTG 493; HOSP 325; COMM 470; FASH 304; FASH 380 | A, B, C |
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Return to: Colleges and Departments
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