Nov 22, 2024

2023-24 Undergraduate Catalog

HELP

2023-24 Undergraduate Catalog [ARCHIVED CATALOG]

Communications Media/Media Marketing, BS

Program Code: COMM-MDMK

The Media Marketing Track encourages students to develop skills in media promotion, communication consulting, media sales, and media management. This track includes courses from the Department of Marketing. These required marketing courses introduce students to broader marketing concepts in skill-based marketing courses.

Liberal Studies: 46-47

As outlined in the Liberal Studies Requirements with the following specifications:

Mathematics: 3

Social Science:

PSYC 101 - General Psychology Credits: 3

Liberal Studies Electives: 6

no COMM courses or courses cross-listed with COMM

Major: 45

Required Courses:

COMM 101 - Introduction to Communications, Media, and Culture Credits: 3
COMM 150 - Media Aesthetics Credits: 3
COMM 400 - Professional Preparation Credits: 3
COMM 493 - Internship Credits: 9 (summer only)

Writing Intensive:

COMM 315 - Persuasive Media Writing Credits: 3

Media Marketing Courses

12 credits from the following list:

COMM 201 - Internet and Multimedia Credits: 3
COMM 205 - Making Presentations with Media Credits: 3
or
COMM 261 - Teamwork and Communication Skills for College and Career Credits: 3
COMM 207 - Online Media Production Credits: 3
COMM 401 - Media Programming and Promotion Credits: 3
COMM 460 - Disturbing Trends in Communication Technology Credits: 3
COMM 470 - Media Management and Sales Credits: 3
or
COMM 477 - Freelancing and Entrepreneurship in Media Credits: 3

Media Production:

Minimum of two courses from the following list:

COMM 207 - Online Media Production Credits: 3
COMM 240 - Communications Graphics Credits: 3
COMM 249 - Basic Audio Production Credits: 3
COMM 251 - Television Production Credits: 3
COMM 271 - Beginning Photography Credits: 3
COMM 306 - 2-D Digital Game Development Credits: 3
COMM 340 - Advanced Communication Graphics Credits: 3
COMM 348 - Animation Credits: 3
COMM 349 - Radio Production Credits: 3
COMM 350 - Digital Storytelling Credits: 3
COMM 351 - Advanced Video Production Credits: 3
COMM 355 - Editing for Video and Film Credits: 3
COMM 360 - Digital Sports Production Credits: 3
COMM 371 - Advanced Photography Credits: 3
COMM 374 - Documentary Photography Credits: 3
COMM 406 - 3-D Game and Simulation Design and Development Credits: 3
COMM 407 - Television Feature Production Credits: 3
COMM 408 - Media Field Studies Credits: 3
COMM 440 - Multimedia Production Credits: 3
COMM 449 - Advanced Audio Recording Techniques Credits: 3
COMM 451 - Multimedia News Production Credits: 3
COMM 471 - Advanced Image Editing Credits: 3
COMM 474 - Commercial Photography Credits: 3

Controlled Electives:

Other COMM elective courses including COMM production courses Credits: 6

Marketing Requirements: 12

(1)

MKTG 320 - Principles of Marketing Credits: 3
An additional 9 credits of MKTG courses from the following list:
MKTG 430 - International Marketing Credits: 3
MKTG 431 - Business-to-Business Marketing Credits: 3
MKTG 433 - Advertising Credits: 3
MKTG 435 - Professional Selling and Sales Management Credits: 3
MKTG 436 - Retail and Omnichannel Management Credits: 3
MKTG 439 - Internet Marketing Credits: 3
MKTG 440 - Direct Interactive Database Marketing Credits: 3
MKTG 445 - Social Media Marketing Credits: 3
MKTG 448 - Brand Design Credits: 3
or
MKTG 450 - Marketing Strategy Credits: 3

Other Requirements: 9

Additional courses outside Communications Media

Free Electives: 7-8

Total Degree Requirements: 120

(1) Students taking an additional 6cr of MKTG courses may also seek a minor in marketing.