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Mar 29, 2024
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing, BS
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Return to: Programs of Study
The Bachelor of Science degree program in marketing is designed to prepare its majors for a wide range of careers in private and public sector marketing, including sales management, retailing, brand management, advertising, distribution and logistics, customer relationship management, marketing research, public relations, marketing for nonprofit organizations, e-commerce, and international marketing. The program focuses on integrating technical knowledge in all areas of marketing with analytical and communication skills to prepare students for the challenges of the global competition in the 21st century.
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Natural Science: Option II
- See requirements for Natural Science: Option II of the Liberal Studies Requirements Knowledge Area : Natural Science: One Option in the Graduation Requirements section of this catalog.
Liberal Studies Electives: 6
College: Business Administration Core: 36
Major Electives: 15
Select 15cr from the following:
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Return to: Programs of Study
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