May 06, 2024

2020-2021 Undergraduate Catalog

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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

Media Marketing Track, Communications Media, BS

The Media Marketing Track encourages students to develop skills in media promotion, communication consulting, media sales, and media management. This track includes courses from the Department of Marketing. These required marketing courses introduce students to broader marketing concepts in skill-based marketing courses.

Liberal Studies: 46-47

As outlined in the Liberal Studies Requirements with the following specifications:

Mathematics: 3

Social Science:

PSYC 101 - General Psychology Credits: 3

Liberal Studies Electives: 6

COSC 101 - Computer Literacy Credits: 3
or
IFMG 101 - Computer Literacy Credits: 3
ECON 122 - Principles of Microeconomics Credits: 3

Major: 44

Required Courses:

COMM 101 - Introduction to Communications, Media, and Culture Credits: 3
COMM 150 - Media Aesthetics Credits: 3
COMM 395 - Career Planning in Communications Media Credits: 1
COMM 475 - Senior Portfolio Presentation Credits: 1
COMM 493 - Internship Credits: 9 (summer only)

Media Production:

Minimum of two courses from the following:

COMM 207 - Online Media Production Credits: 3
COMM 240 - Communications Graphics Credits: 3
COMM 249 - Basic Audio Recording Techniques Credits: 3
COMM 251 - Television Production Credits: 3
COMM 271 - Beginning Photography Credits: 3
COMM 306 - 2-D Digital Game Development Credits: 3
COMM 340 - Advanced Communication Graphics Credits: 3
COMM 348 - Animation Credits: 3
COMM 349 - Radio Production Credits: 3
COMM 350 - Digital Storytelling Credits: 3
COMM 351 - Advanced Video Production Credits: 3
COMM 355 - Editing for Video and Film Credits: 3
COMM 360 - Digital Sports Production Credits: 3
COMM 371 - Advanced Photography Credits: 3
COMM 374 - Documentary Photography Credits: 3
COMM 406 - 3-D Game and Simulation Design and Development Credits: 3
COMM 407 - Television Feature Production Credits: 3
COMM 408 - Media Field Studies Credits: 3
COMM 440 - Multimedia Production Credits: 3
COMM 446 - 3-D Modeling and Animation for Games and Simulations Credits: 3
COMM 449 - Advanced Audio Recording Techniques Credits: 3
COMM 451 - Multimedia News Production Credits: 3
COMM 471 - Advanced Image Editing Credits: 3
COMM 474 - Commercial Photography Credits: 3

Media Marketing Courses: 12

COMM 205 - Making Presentations with Media Credits: 3
or
COMM 261 - Teamwork and Communication Skills for College and Career Credits: 3
COMM 401 - Media Programming and Promotion Credits: 3
COMM 470 - Media Management and Sales Credits: 3
COMM 477 - Freelancing and Entrepreneurship in Media Credits: 3

Controlled Electives:

Other COMM elective courses Credits: 6

Marketing Requirements: 12

MKTG 320 - Principles of Marketing Credits: 3
MKTG 433 - Advertising Credits: 3
MKTG 439 - Internet Marketing Credits: 3
MKTG 445 - Social Media Marketing Credits: 3

Other Requirements: 9

Additional courses outside Communications Media, advisor approval required.

Free Electives: 8-9

Total Degree Requirements: 120