Jun 18, 2024  
2021-2022 Undergraduate Catalog 
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, BS

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The Bachelor of Science degree program in marketing is designed to prepare its majors for a wide range of careers in private and public sector marketing, including sales management, retailing, brand management, advertising, distribution and logistics, customer relationship management, marketing research, public relations, marketing for nonprofit organizations, e-commerce, and international marketing. The program focuses on integrating technical knowledge in all areas of marketing with analytical and communication skills to prepare students for the challenges of the global competition in the 21st century.

Liberal Studies: 47-48

As outlined in the Liberal Studies Requirements  with the following specifications:

Natural Science: Option II

  • See requirements for Natural Science: Option II of the Liberal Studies Requirements Knowledge Area : Natural Science: One Option in the Graduation Requirements section of this catalog.

College: Business Administration Core: 36

Major: Marketing: 24

Free Electives: 12-13

Total Degree Requirements: 120

(1) MATH 214  or MATH 216  or MATH 217 .

(2)  IFMG 110  cannot be used as a D/F repeat for COSC 101 /IFMG 101 .

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