Nov 21, 2024  
2021-2022 Graduate Catalog 
    
2021-2022 Graduate Catalog [ARCHIVED CATALOG]

Strategic Communication, MS


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The Master of Science in Strategic Communication is a 36-credit program designed to serve current and aspiring communication professionals by combining writing, research, and media production.  Skilled communication professionals with a Master’s in Strategic Communication degree are more necessary than ever. The rise of digital media has made goal-driven communication a central part of successful organization and business operations. This program prepares students to pursue a variety of careers in professional communication including crisis communication, communication management, political communication, health communication and strategic online messaging. 

Program Requirements

The Master of Science in Strategic Communication is designed to meet the needs of both full-time students and working professionals. Full-time students who start in the fall semester can complete the program in as few as 12 months. Part-time students can lighten their workload to accommodate busy schedules and still complete the program in two to three years. To earn your degree, requires a minimum of 36 credits beyond your bachelor’s degree. That includes 30 course credits and 6 credits of internship or thesis.  Students can specialize in either our Applied or Research tracks.  

Students will complete a core of required courses (15 credits) that include: Theories and Principles of Strategic Communication, Writing for Strategic Communication, Multimedia Content Development and Production, Advanced Research and Professional Development, and Elements of Research.  An additional 15 credits of elective courses will include topics such as Crisis Communication, Health Communication, Global Strategic Communication, and Persuasion.  The program provides an option for a six-credit thesis or internship as the culminating experience.  The research track is designed to prepare students for doctoral study or research-oriented positions in the communications industry.   

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