May 18, 2024  
2022-2023 Undergraduate Catalog 
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

Communications Media/Media Marketing, BS

The Media Marketing Track encourages students to develop skills in media promotion, communication consulting, media sales, and media management. This track includes courses from the Department of Marketing. These required marketing courses introduce students to broader marketing concepts in skill-based marketing courses.

Liberal Studies: 46-47

As outlined in the Liberal Studies Requirements  with the following specifications:

Mathematics: 3

Social Science:

Liberal Studies Electives: 6

  • no COMM courses or courses cross-listed with COMM

Major: 45

Writing Intensive:

Controlled Electives:

  • Other COMM elective courses including COMM production courses Credits: 6

Other Requirements: 9

  • Additional courses outside Communications Media

Free Electives: 7-8

Total Degree Requirements: 120

(1) Students taking an additional 6cr of MKTG courses may also seek a minor in marketing.