Dec 22, 2024  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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JRNL 325 - Public Relations Campaigns


Class Hours: 3
Lab/Discussion: 0
Credits: 3

Prerequisite: JRNL 126 , JRNL 220 
An advanced public relations course that teaches students to plan a comprehensive public relations campaign from start to finish, following the Research, Plan, Execute, Evaluate Model. Students outline plans for contacting media outlets and creating and maintaining social media communities. They create slogans and advertisements consistent with branding.



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