JRNL 325 - Public Relations Campaigns

Class Hours: 3
Lab/Discussion: 0
Credits: 3

Prerequisite: JRNL 126, JRNL 220
An advanced public relations course that teaches students to plan a comprehensive public relations campaign from start to finish, following the Research, Plan, Execute, Evaluate Model. Students outline plans for contacting media outlets and creating and maintaining social media communities. They create slogans and advertisements consistent with branding.